7 Questions to Ask Yourself Before Starting A Blog

By | June 26, 2009

Blogging is the newest online marketing method used by many businesses and individuals. The problem with blogging is if each individual is really the right type of person to create, write, and maintain the blog. It takes a certain type of person to blog and keep the blogging moving forward to generate money with the blog. Before you start a blogsite, ask yourself the following questions so you will know if you are really the blogging type.
1. Do you really need a blog to promote your business? Having a blog takes a certain amount of commitment if you really want to create traffic and interest in your business. You need to have passion for the business and the ability to portray that passion within your blogsite. You also need to have the ability to write about your business and products. Without the passion and the ability to write informative postings and articles, you will be wasting your time.
2. What kind of internet traffic do you want to reach with your blog? Do you know the type of customer and audience you are seeking to communicate with your blog? You need to understand the type of audience you want to find and have. Think seriously about the type of customer you really want for your business. Consider the regions of the world that will be reading your blog and think if you want to include them in your customer base. Create a target audience for your business and use the blog to reach out to them.
3. What do you want to gain with your blog? The blogs can be beneficial to your business yet you need to also consider how you will increase the internet exposure for your blog and business. Think about how you will increase your blog search results with the search engines by using the right keywords and content within the blog. How are you going to relay this information on your site to get the internet traffic from the search engines? You will need to build a rating with the search engines to obtain the traffic to your site so research how you can increase your exposure with the search engines.
4. What is your budget for the blogsite? You will need to use other methods of generating traffic by using adverting to reach the internet users. It will cost money so determine how much you are willing to spend to advertise to increase your traffic.
5. What is the best blogging platform that will meet all your needs? There are different platforms for blogs yet not everyone is the right one for you to use. If you are promoting your business you will want a professional blogsite versus a personal site that will not reach or meet the needs of the site visitors.
6. How will you promote your blog? Learn the different methods of promotion so you will achieve all your goals with the site. You need to promote the site in order to achieve your traffic and potential customers.
7. How will you know if your blog is working to increase your business? Planning in advance to know the performance of the traffic to your site is crucial if you are serious about increasing your business. Use the many tools on the different sites to monitor your blog traffic.
Blogging is not for everyone. There are many aspects of blogging that need to be understood fully for the site to promote and increase the business. Once you decide to use the blog for businesses purposes, then use it effectively and you will see great results for your business.

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